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Copyright 2007 Imaginings

Effective Media Relations
Sample Media Releases
(provided by http://www.ImaginingsAZ.com)

NOTE:  Imaginings recommends that although media organizations may request email communication, sending additional hardcopy usually ensures a greater number of people see your message and demonstrates the seriousness of your desire for media coverage - not to mention the simple assurance that your material has actually gotten into someone's hands.  Hardcopy should be printed on the stationery of the contact person, especially if their information differs from the subject organization.  Also, by preparing broadcast releases in an industry-friendly format, you enhance opportunities for good coverage.

 PRINT MEDIA RELEASE: 
For Immediate Release 

WHAT:        Applications for __________ Youth Exchange Program and
                  Volunteer Host Families needed for in-bound students.

WHO:         Students 15-17 wishing to experience living in a foreign
                  host home.

WHEN:        __________  One-Month Summer Program or One-Year
                  school exchange.

CONTACT:    __________  Chairperson, at _______.

As your family plans for the upcoming summer and the next school year, consider participating in _______________’s Youth Exchange Program.  As one of the oldest service organizations, ____________ offers this world-wide student exchange program to promote international goodwill and a better understanding of our world and its myriad peoples.  Operated on a district-to-district basis, this year’s one-month summer agenda includes opportunities for students ages 15 to 17 to visit:  Belgium, Brazil, The Netherlands, and Venezuela.  Participation in the one-year school program from August to July offers a choice of 21 countries.  For outbound-student applications, or to learn how your family could participate as a volunteer host family, call __________, chair, __________ Youth Exchange at __________.

 BROADCAST MEDIA RELEASE: 
For Immediate Release

WHAT:        Applications for __________ Youth Exchange Program and
                  Volunteer Host Families needed for in-bound students.

WHO:         Students 15-17 wishing to experience living in a foreign
                  host home.

WHEN:        __________  One-Month Summer Program or One-Year
                  school exchange.

CONTACT:    __________  Chairperson, at _______.

15-SECONDS:  Looking for a great experience for students ages 15 to 17, and your entire family?  Consider participating in __________’s Youth Exchange Program for a summer month or even an entire school year, august to July __________.  For outbound-student applications, or information on becoming a volunteer host family, call __________.

30-SECONDS:  Looking for a great experience for students ages 15 to 17, and your entire family? Consider participating in __________’s Youth Exchange Program.  Operated on a world-wide, district-to-district basis, this year’s agenda includes opportunities to visit:  Belgium, Brazil, The Netherlands, or Venezuela for one summer month or any of 21 countries for the entire school year.  For outbound-student applications, or to learn how your family can become a volunteer host family, call __________, Chair, __________ Youth Exchange Program at __________.

60-SECONDS:  As your family plans for summer and the next school year, consider __________’s Youth Exchange Program.   ___________ is one of the oldest service organizations and offers this world-wide student exchange program to promote understanding between our world’s myriad peoples.  Operated district-to-district, the program is open to students ages 15 to 17, and offers summertime month-long visits to Belgium, Brazil, The Netherlands, and Venezuela.  The one-year program [August to July] offers a choice of 21 countries.  For outbound student applications, or to learn how your family could become a volunteer host family, call __________, chairperson, __________ Youth Exchange Program at __________.

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